Mallorcan Dreaming: A Summer '25 Story

Shot by Sam Dameshek, starring Laura Oganessian.

High in the hills of Mallorca, tucked between olive groves and sunlit stone, we brought our Summer ‘25 collection to life. Shot by visionary photographer Sam Dameshek, the campaign unfolds at a weathered villa with mountain views that stretch forever — a place where time feels slow, and summer feels endless. 

Fronting the lens is Laura Oganessian, who embodies the spirit of the season with effortless sensuality — bare feet, bronzed skin, and wind-tousled hair.

A postcard from paradise.
A mood you won’t want to leave.